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The company also released a white label service called Stream API (formerly Stickam API) in 2008.
Stickam was a live-streaming video website that launched in 2005.Stickam featured user-submitted pictures, audio, video, and most prominently, live streaming video chat.The site quickly expanded to include live shows and produced content from MTV, G4 TV, CBS Radio, NATPE, CES, and many others, as well as live performances and shows with numerous musicians and celebrities.In addition to streaming their live video on Stickam, the service allowed users to embed their streaming webcam feeds into other web sites via a Flash player.Stickam's player and live stream abilities are recognized in a Variety Magazine article as a "more customizable player" that has the ability to engage fans in a powerful way using their virtual face-to-face interaction.Broadcasters on Stickam can allow their friends and followers to log in to their chat rooms by using Facebook, Twitter, You Tube, Tumblr, Linked In, Myspace, or Gmail.
Broadcasters can further restrict their rooms by requiring viewers to Like their Facebook page, Follow their Twitter, or Subscribe to their You Tube channel in order to view the stream or in order to participate in the chat.
Stickam calls this feature “fangating” and first deployed it on a concert event that was sponsored by Levi’s Jeans.
The name "Stickam" referred to this ability to "stick" a webcam feed onto another site.
Anyone could "go live" and broadcast live video on Stickam from their computer, i Phone or i Pad within seconds.
It was also possible to connect HD and other cameras, mixers, and audio feeds to send HD and professional broadcast streams out via Stickam.
Stickam’s live video players came with built-in chat capabilities, allowing both text chat and optional video chat.