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- Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced its brand-new ATIV devices based on the Windows 8 for Smart PCs, tablets and Windows Phone 8 for smartphones.Samsung is one of very few companies that is capable of offering such a diverse product lineup and is committed to offering more choices based on the Windows 8 and Windows Phone 8 platforms for consumers.“Samsung is delighted to introduce a wide portfolio of Windows 8 and Windows Phone 8-powered devices.With our leadership in design and technology and Microsoft’s leadership in operating systems, together we are able to provide customers with a full range of ATIV devices for cross-category convergence,” said Seong Woo Nam, Executive Vice President of IT Solutions Business at Samsung Electronics.“Samsung is a highly valued partner and it’s great to see this investment in a global brand for its Windows-based Smart PCs, tablets, and phones,” said Nick Parker, corporate vice president, OEM, Microsoft.“This gives us an increased opportunity to inspire our customers with excitement and confidence as they enjoy Windows experiences across their beautiful Samsung devices, including entertainment scenarios, mobile productivity and cloud services.”Samsung’s ATIV devices are simple, powerful, and beautiful.With the introduction of Microsoft’s Windows 8 and Windows Phone 8 operating systems, Samsung introduces “ATIV”, the new brand for its Windows-based devices.
ATIV, the reverse order of the word VITA, meaning “Life” in Latin, is a pledge by Samsung to make everyone’s life extraordinary with excitement.
The full range of Windows-powered devices will enable this goal.
Today Samsung introduces ATIV Tab 5, ATIV Tab 7, ATIV Tab, and ATIV S, a full range of ATIV devices.
The Windows operating system is sleek, intuitive and compatible across devices.
Together Samsung and Microsoft will provide users with an advanced, productive and creative experience with its ATIV devices.
Its full lineup is designed for a simple user experience to share your work and ideas as well as enjoy consuming content.